Guides
Marketing and association management guides
Old Plank Group writes these guides for precast and building-product manufacturers, contractors, architecture firms and association boards. Each one has a checklist to score or steps to follow, and your own staff can do the work.
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Trade show marketing for precast and building product exhibitors
A schedule for the six weeks before the show and the week after it, with what to do on the floor.
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Email marketing for building product manufacturers
A five-part email program that keeps a manufacturer familiar to specifiers between projects.
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Association sponsorship programs that sponsors renew
How to build sponsorship tiers around what a supplier's sales team wants, and how to deliver them through the year.
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How construction companies keep LinkedIn going through busy season
Five post types and a weekly schedule that one named person keeps going when the work gets heavy.
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A guide to jobsite and plant photography
A standing shot list for the jobsite and the plant, and when to hire a professional photographer.
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Why members leave associations, and a renewal calendar that keeps them
Five reasons renewals lapse and a twelve-month calendar that addresses each one before the invoice goes out.
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How subcontractors get on the bid list
The five checks an estimator runs before inviting a subcontractor to bid, and the two web pages that pass them.
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The general contractor website checklist
Fifteen checks an owner's representative runs before the interview, and the order to fix what fails.
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Twelve signs an association has outgrown a single executive director
Twelve yes-or-no questions for a board, with what to do at each score.
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How precast concrete gets specified
The six steps from the owner's brief to contract award, and what a precast manufacturer needs in place at each one.
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Marketing for architects, with a 20-point self-audit
Why marketing decides shortlists, a 20-point self-audit, what to build at each firm size, and how to build the website yourself.