The report
The State of Precast Marketing, a report on precast producer websites.
The State of Precast Marketing is a report from Old Plank Group that grades the public websites of precast concrete producers on eight checks: found by search, answers first, details in the page, fast on a phone, open to AI assistants, real projects, who to call and still alive. It names no producer. The first edition is in progress, and we plan to publish it each year.
Leave your email and we will send it when it is out.
What we grade
Eight checks, graded the same way for every producer
Each check comes from what architects told the AIA they need, or from how search engines and AI assistants read a page. Every site gets the same checks, run the same way. A site that blocks the checks is reported as unmeasured, with no score.
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Found by search
The site shows up when an architect searches for the product or the category by name.
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Answers first
The first paragraph of each product page says what the product is and who it is for.
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Details in the page
Sizes, finishes, spans and details are on the page as text a search engine can read.
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Fast on a phone
The page loads and settles in under three seconds on a mid-range phone.
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Open to AI assistants
The site allows the crawlers that AI assistants such as ChatGPT and Claude use to read and quote it.
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Real projects
Finished work is shown in photos of the project, each with a sentence about it.
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Who to call
A named person or a working form is one click away on every page.
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Still alive
Something on the site has changed in the last year.
Why we publish it
A producer can see where the industry stands and what to fix.
The report names no producer. It will show how the industry scores on each check and what a producer can change.
If you want your own site scored before the report is out, write to us and we will run the eight checks and send you the results.
Score my site