For trade and specialty subcontractors
Websites and marketing for trade subcontractors.
Old Plank Group builds websites for trade and specialty subcontractors, with capability pages and project photography an estimator can check when prequalifying a company. Marketing retainers start at $8,500 a month, and a website on its own is quoted at one fixed price. Our main work is in precast concrete.
Before the call
What an estimator checks before calling
An estimator who does not know your company can look it up before adding you to a bid list. They check the scope you self-perform and the area you cover, then look for finished projects of the same kind. We build a page for each.
Our main work is in precast concrete, so we already know how general contractors buy from the trades.
Scope of work
What we build for subcontractors
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Capability pages
Your scope, your markets, your coverage area and your crew capacity, stated plainly for an estimator in a hurry.
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Project pages
Finished-work photography and a short writeup for each project, showing you have carried the scope before.
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Pages a search engine can read
One page for each trade you perform, with your service area written as text so a search engine can match it to a search. We do not promise a ranking.
Questions and answers
What subcontractors ask us
How do subcontractors get found by general contractors?
An estimator who does not know your company can look it up before calling. They search the trade and the region, then check your capabilities, past projects, coverage area and crew capacity. A site that answers those questions plainly gives the estimator what they need to decide.
What belongs on a capability page?
The scope you self-perform, the markets and project sizes you work in, your coverage area, key equipment or crew capacity, and photos of finished work.
What does marketing for a subcontractor cost?
Marketing retainers start at $8,500 a month, with no hourly billing. A website on its own is quoted at one fixed price after a conversation about what it has to do. The pricing page lists the retainer levels.